The TCM Teach Podcast
The TCM Teach Podcast

For acupuncturists & TCM herbalists

Helping acupuncturists and Chinese medicine herbalists build thriving, sustainable businesses.

The TCM Teach Podcast, hosted by Matthew Sabey Smith, DACM, MSOM, Dipl.Ac., LAc, CPT, is the show for practitioners who want their clinic to be a business as strong as their medicine. Weekly episodes on topics such as marketing, business logistics, legal frameworks, financial tips, and additional revenue drivers utilizing your degree.

Latest episode

Episode 5322 min

Subscription Herbal Boxes: Build Recurring Revenue for Your Practice

Matthew Sabey Smith explains how acupuncturists and herbalists can use subscription boxes or care packages to create predictable monthly revenue. He covers patients vs. clients, box contents, pricing, platforms, engagement, marketing, operations and a five-step launch plan. He reminds listeners to check their state's rules and business structure with an attorney or accountant first. Chapters 0:00

Recent episodes

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Episode 5225 min

Seasonal Herbal Marketing: Aligning With Chinese Medicine Cycles

Matthew Sabey Smith, a licensed acupuncturist and herbalist, explains how practitioners and herbal businesses can align marketing with Chinese medicine's five-element seasonal cycle. He shares practical ways to plan content, promotions, and inventory while keeping seasonal messaging clinically relevant, authentic, and educational.

Episode 5117 min

Creating Evergreen Herbal Products (Teas, Tinctures, Topicals)

This episode explores how acupuncturists and herbalists can develop evergreen herbal products like teas, tinctures, and topicals that generate reliable, year-round income. Learn practical tips on product selection, packaging, marketing, and creating passive revenue streams.

What we cover

Each episode is made for working practitioners — whether you're newly licensed or years into practice and ready to grow.

Marketing & content

Content marketing, storytelling, podcasting, and social media that actually work for acupuncturists and herbalists.

Attracting & keeping patients

Building trust, communicating value, and attracting patients who pay for the care you provide.

Business & legal foundations

Choosing a business structure, pricing, and the legal side of running a clinic and selling herbal formulas.

Brand & growth

Building a TCM brand from scratch and growing a sustainable, thriving practice over time.

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