The TCM Teach Podcast

Episodes

Every episode, newest first, pulled straight from the show's feed.

Episode 5322 min

Subscription Herbal Boxes: Build Recurring Revenue for Your Practice

Matthew Sabey Smith explains how acupuncturists and herbalists can use subscription boxes or care packages to create predictable monthly revenue. He covers patients vs. clients, box contents, pricing, platforms, engagement, marketing, operations and a five-step launch plan. He reminds listeners to check their state's rules and business structure with an attorney or accountant first. Chapters 0:00

Episode 5225 min

Seasonal Herbal Marketing: Aligning With Chinese Medicine Cycles

Matthew Sabey Smith, a licensed acupuncturist and herbalist, explains how practitioners and herbal businesses can align marketing with Chinese medicine's five-element seasonal cycle. He shares practical ways to plan content, promotions, and inventory while keeping seasonal messaging clinically relevant, authentic, and educational.

Episode 5117 min

Creating Evergreen Herbal Products (Teas, Tinctures, Topicals)

This episode explores how acupuncturists and herbalists can develop evergreen herbal products like teas, tinctures, and topicals that generate reliable, year-round income. Learn practical tips on product selection, packaging, marketing, and creating passive revenue streams.

Episode 5024 min

How to Prescribe Safely While Running a Business

This episode explores how acupuncturists and herbalists can grow their practices safely and ethically, focusing on prescribing herbs, managing legal scope, and maintaining patient safety while expanding business opportunities.

Episode 4917 min

Partnering with Suppliers & Choosing Quality Herbs

This episode explores the importance of building strong, trustworthy relationships with herbal suppliers for acupuncturists and Chinese medicine herbalists. It covers sourcing transparency, quality assurance, and practical steps to ensure reliable herbal supply chains.

Episode 4819 min

Marketing Herbs Without Making Illegal Claims

This episode explores how herbal practitioners can navigate the complex landscape of marketing herbs legally and ethically. It covers the differences between structure-function claims and disease claims, and offers practical tips to stay compliant while promoting your practice.

Episode 4722 min

Building Herbal Protocol Packages for Specific Conditions

In this episode, Matt shares how to create effective herbal protocol packages that streamline treatment, enhance patient compliance, and reflect your expertise. Learn how to structure, price, and communicate these packages to grow your practice and serve clients better.

Episode 4640 min

Online Herbal Stores, How To Get Started

This episode explores how acupuncturists and herbalists can expand their practice by selling herbal products online legally and effectively. It covers legal considerations, platform options, product selection, and building trust with customers.

Episode 4517 min

Managing Inventory Without Wasting Money

This episode provides practical strategies for managing inventory effectively in herbal medicine and dispensary businesses. It covers how to optimize storage, reduce waste, and streamline operations to improve profitability and patient satisfaction.

Episode 4438 min

How To Price Herbal Formulas for Profit

In this episode, Matt shares comprehensive strategies for herbal formula pricing, emphasizing value, costs, and perceived worth to build a sustainable and profitable clinic.

Episode 4334 min

Setting Up an Herbal Dispensary in Your Practice

In this episode, Matthew Sabi Smith shares a comprehensive guide on setting up and managing an herbal dispensary within a Chinese medicine practice. He covers everything from layout and inventory to quality control and patient communication, emphasizing the importance of quality, organization, and legal compliance.

Episode 4234 min

Patent Formulas vs. Raw Herbs vs. Granules- What To Offer

Discover the secrets to stocking your clinic with the right herbal inventory that not only meets patient needs but also boosts your revenue! In this episode of the TCM Teach Podcast, Matthew Sabey Smith, a licensed acupuncturist and herbalist, dives deep into the art and science of choosing the best herbal formats for your practice. Whether you're overwhelmed by options or unsure which herbs will

Episode 4124 min

How to Successfully Sell Herbs & Products in Your Clinic

This episode explores how acupuncturists and herbalists can effectively incorporate herbs and products into their clinics to enhance patient care and create reliable revenue streams. Learn strategies for pricing, packaging, and educating patients about herbal and product sales.

Episode 4022 min

Avoiding Marketing Burnout: Systems To Keep It Simple

In this episode of the TCM Teach Podcast, Matt shares practical strategies to avoid marketing burnout for acupuncturists and herbalists. Learn how to create sustainable, simple marketing systems that keep your practice visible and thriving without overwhelm.

Episode 3923 min

Building Authority with Public Speaking & Teaching

In this episode, Matthew Sabey Smith explores how public speaking and teaching can elevate your credibility, attract ideal patients, and expand your practice beyond the clinic. Learn practical strategies for structuring talks, engaging audiences, and leveraging opportunities to grow your authority in Chinese medicine.

Episode 3819 min

Creating Referral Programs That Work

In this episode of the TCM Teach podcast, Matt discusses how to effectively encourage referrals in a way that feels natural and ethical. He outlines the importance of word of mouth in attracting new patients and provides a clear framework for implementing referral programs. The conversation covers different types of referral strategies, how to structure a referral program, ethical considerations,

Episode 3719 min

Episode 37 How to Network With Other Practitioners & Doctors

In this episode, Matt shares practical strategies for building meaningful professional networks among healthcare practitioners to enhance patient care and grow your practice. Learn how to approach networking with integrity, foster long-term relationships, and leverage collaborations for mutual benefit.

Episode 3616 min

Leveraging Testimonials and Case Studies Ethically

In this episode, Matt discusses how acupuncturists and herbalists can ethically use testimonials and case studies to build credibility, attract the right patients, and grow their practices while maintaining trust and compliance.

Episode 3518 min

Building A Marketing Calendar For Your Clinic

This episode provides a comprehensive guide to creating and implementing a marketing calendar for acupuncturists and herbalists. It covers planning, scheduling, and executing marketing strategies that are consistent, intentional, and stress-free, helping practitioners attract and retain patients effectively.

Episode 3418 min

Patient Education That Keeps Them Coming Back

This episode offers practical strategies for effective patient education in acupuncture and Chinese medicine practices. Learn how to communicate complex concepts simply, build trust, increase treatment adherence, and leverage educational tools to grow your clinic. Patreon: https://www.patreon.com/cw/theTCMTeach

Episode 3322 min

How to Run Paid Ads Without Wasting Money

This episode demystifies paid advertising for acupuncturists and Chinese medicine practitioners, providing practical strategies to attract patients effectively without wasting resources. Learn how to choose the right platforms, target your ideal audience, and measure ROI to grow your practice sustainably. Patreon: https://www.patreon.com/cw/theTCMTeach

Episode 3226 min

SEO Basics: Getting Found on Google as a Local Acupuncturist

This episode demystifies SEO for acupuncturists and herbalists, providing practical strategies to enhance online visibility and attract local patients. Learn how to optimize your Google profile, website, and local citations to grow your practice sustainably. Patreon: https://www.patreon.com/cw/theTCMTeach

Episode 3128 min

Local Marketing: Community Talks, Farmer's Markets, and Partnerships

Discover practical, in-person local marketing strategies for acupuncturists and Chinese medicine practitioners to grow their practices without relying solely on digital marketing. Learn how community talks, partnerships, and grassroots efforts can build trust, credibility, and a loyal patient base. "Practitioner Hub Membership": https://www.patreon.com/cw/theTCMTeach/membership

Episode 3028 min

The Power of Free Consults to Convert Patients

This episode explores the transformative power of offering free consultations in acupuncture practice. Discover how these sessions can build trust, increase patient conversions, and seamlessly integrate marketing with personalized care, fostering a sustainable practice.

Episode 2929 min

Building an Email List, Why It's Your #1 Asset

This episode explores the often overlooked power of email marketing for acupuncturists and herbalists. Learn how building and nurturing an email list can create a direct, reliable connection with patients, reduce reliance on social media, and grow a sustainable practice. Check Out The TCM Teach Practitioner Hub: https://www.patreon.com/cw/theTCMTeach/membership

Episode 2816 min

Podcasting & Youtube As An Acupuncturist

In this episode of the TCM Teach Podcast, Matt discusses the importance of long form content for acupuncturists and Chinese medicine herbalists. He explores how platforms like podcasting and YouTube can help build authority, connect with patients, and provide valuable educational resources. The conversation emphasizes the need for practitioners to choose the right platform that aligns with their c

Episode 2718 min

Educating Patients Without Giving Away Too Much

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the importance of content marketing for acupuncturists and herbalists. He addresses common fears practitioners have about sharing knowledge, emphasizing that education can enhance demand for services rather than diminish value. The conversation explores how to create effective educational content that meets patient needs, builds

Episode 2619 min

Instagram Reels & TikTok for TCM: Tips That Convert

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the importance of short form video content for acupuncturists and how it can be used effectively to build trust and engage potential patients. He emphasizes the need for authenticity and clarity in video creation, while also addressing common mistakes practitioners make. The episode provides practical strategies for integrating v

Episode 2533 min

Social Media For Acupuncturists, What Actually Works

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses practical and ethical social media strategies tailored for acupuncturists and Chinese medicine practitioners. He emphasizes the importance of authenticity, local engagement, and the effective use of various platforms to attract patients and build trust. The conversation covers common mistakes practitioners make on social media, t

Episode 2416 min

Attracting Patients Who Value and Pay for Care

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the importance of attracting high-value patients in the acupuncture and Chinese medicine field. He emphasizes the need for practitioners to understand their worth, communicate their value confidently, and avoid common pitfalls that lead to undervaluing their services. The conversation covers practical strategies for attracting th

Episode 2315 min

How To Market Acupuncture Without Sounding "Woo-Woo"

In this episode of the TCM Teach podcast, Matt Sabey Smith discusses the challenges practitioners face in communicating the principles of Traditional Chinese Medicine (TCM) to modern patients. He emphasizes the importance of clear, relatable language that avoids jargon and mystical terms, while still honoring the roots of TCM. The conversation covers common pitfalls in communication, the significa

Episode 2223 min

Storytelling for Acupuncturists: How To Explain What You Do

In this episode of the TCM Teac Podcast, Matt Sabey Smith emphasizes the importance of storytelling for acupuncturists and Chinese medicine practitioners. He discusses how effective storytelling can create connections with patients, helping them understand the benefits of acupuncture without relying on complex terminology. Matt shares personal anecdotes and practical tips for crafting an engaging

Episode 2129 min

Building Your TCM Brand from Scratch

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the critical importance of branding for acupuncturists and Chinese medicine practitioners. He emphasizes that branding goes beyond logos and colors; it encompasses the identity and energy of a practice. Matt shares insights on how to create a strong brand identity that resonates with patients, the significance of personal stories

Episode 2020 min

Creating A Patient Intake System That Saves You Time

In this episode of the TCM Teach podcast, Matthew Sabey Smith discusses the importance of creating an efficient patient intake system for acupuncturists and Chinese medicine herbalists. He emphasizes that a well-structured intake process not only saves time and reduces stress but also enhances the patient experience and builds trust. The conversation covers the core components of an effective inta

Episode 1915 min

Business Banking & Taxes Made Simple For Acupuncturists

In this episode of the TCM Teach podcast, Matthew Sabey Smith discusses the essential aspects of business banking and taxes for acupuncturists and Chinese medicine herbalists. He emphasizes the importance of financial clarity, proper banking practices, understanding taxes, and avoiding common financial mistakes. The conversation provides practical steps for financial organization and highlights th

Episode 1815 min

Understanding Acupuncture Malpractice Insurance

In this episode of the TCM Teach Podcast, Matthew Sabey Smith delves into the critical topic of malpractice insurance for acupuncturists and Chinese medicine practitioners. He emphasizes the importance of having the right coverage to protect against claims of negligence, errors, or omissions in treatment. The discussion includes what malpractice insurance covers, common pitfalls practitioners face

Episode 1729 min

How To Sell Herbal Formulas Legally Online & In Clinic

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the critical aspects of selling herbal formulas legally, focusing on compliance, the differences between dispensing in a clinic versus online, and the legal pitfalls practitioners may encounter. He emphasizes the importance of understanding regulations, maintaining patient trust, and documenting all herbal prescriptions. The conv

Episode 1614 min

Consent Forms, Policies, and Protecting Your Clinic Legally

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the critical importance of legal protection for acupuncturists and Chinese medicine practitioners. He emphasizes the necessity of clear consent forms and clinic policies to safeguard both patients and practitioners. The conversation covers essential consent forms, key clinic policies, common mistakes in legal documentation, and p

Episode 1513 min

Record Keeping and Documentation Systems That Work

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the critical importance of record keeping and documentation systems for acupuncturists and Chinese medicine herbalists. He emphasizes how proper documentation protects patients, safeguards businesses, and enhances the overall quality of care. The conversation covers various aspects of record keeping, including the importance of d

Episode 1413 min

HIPAA & Patient Privacy Compliance Simplified

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the importance of HIPAA compliance and patient privacy for acupuncturists and Chinese medicine practitioners. He emphasizes that HIPAA is not just about legal obligations but about building trust with patients. The episode covers essential aspects of HIPAA, common mistakes practitioners make, and the positive ripple effects of ma

Episode 1319 min

Licensing & Legal Considerations for Selling Herbs and Products

In this episode of the TCM Teach Podcast, Matt Sabey Smith discusses the essential legal and business considerations for acupuncturists and herbalists looking to sell herbs and wellness products. He emphasizes the importance of understanding the distinction between clinical care and retail commerce, the necessary licenses and permits, insurance considerations, and common mistakes practitioners mak

Episode 1224 min

Insurance, Liability, and Protecting Yourself as a Practitioner

In this episode of the TCM Teach podcast, Matthew Sabey Smith discusses the critical importance of insurance liability for acupuncturists and Chinese medicine practitioners. He emphasizes the need for various types of insurance, including malpractice, general liability, and product liability, to protect both practitioners and their patients. The conversation also covers legal liabilities, common m

Episode 1127 min

Choosing the Right Business Structure (LLC, S-Corp, etc.)

In this episode of the TCM Teach Podcast, Matthew Sabey Smith discusses the importance of choosing the right business structure for acupuncturists and Chinese medicine practitioners. He breaks down various business structures, including sole proprietorships, LLCs, S-Corps, and C-Corps, highlighting their pros and cons. The conversation emphasizes the significance of liability protection, tax impli

Episode 1024 min

Why The "Build It and They Will Come" Mentality Doesn't Work in Acupuncture

In this episode of the TCM Teach Podcast, Matthew Sabey Smith discusses the common pitfalls acupuncturists and Chinese medicine practitioners face when starting their businesses, particularly the misconception that simply opening a practice will attract patients. He emphasizes the importance of proactive outreach, effective communication, and consistent marketing strategies to build a thriving pra

Episode 926 min

Building Confidence in Business the TCM Way

In this episode of the TCM Teach Podcast, Matthew Sabey Smith explores the concept of confidence from a Traditional Chinese Medicine (TCM) perspective, emphasizing its importance in building a successful acupuncture practice. He discusses how confidence is rooted in the clarity of purpose, consistency in actions, and the ability to connect with others. Matthew identifies common blocks to confidenc

Episode 824 min

Understanding ROI in a Healing Business

In this episode of the TCM Teach podcast, Matthew Sabey Smith discusses the importance of understanding Return on Investment (ROI) for acupuncturists and Chinese medicine practitioners. He emphasizes that ROI is not just about financial returns but also includes time, energy, and patient outcomes. The conversation covers common blind spots in TCM practices, the need to shift mindsets from viewing

Episode 726 min

From Practitioner to CEO: Shifting Your Identity

In this episode of the TCM Teach Podcast, Matthew Sabey Smith discusses the critical shift from viewing oneself as merely a practitioner to embracing the role of a CEO in the acupuncture and Chinese medicine business. He emphasizes the importance of identity in business, the differences between a clinician and a CEO, and how to overcome common identity blocks. Matthew provides strategies for adopt

Episode 616 min

How to Set and Hit Revenue Goals as a Practitioner

In this episode of the TCM Teach podcast, Matthew Sabey Smith discusses the critical importance of setting and achieving revenue goals for acupuncturists and Chinese medicine practitioners. He emphasizes the need to define personal lifestyle desires, understand business expenses, and create specific, realistic financial targets. The conversation also covers the significance of diversifying income

Episode 526 min

Pricing Your Services Without Guilt or Fear

In this episode of the TCM Teach podcast, Matthew Sabey Smith discusses the critical topic of pricing for acupuncturists and Chinese medicine herbalists. He emphasizes that pricing is not just about numbers; it communicates value and reflects the practitioner's worth. The conversation explores the concept of pricing as an energy exchange, common pitfalls practitioners face, and strategies for esta

Episode 435 min

The Business Mindset Every TCM Practitioner Needs To Run A Successful Business

In this episode of the TCM Teach podcast, Matthew Sabey Smith discusses the critical role of mindset in building a successful acupuncture practice. He emphasizes that while technical skills are important, it is the practitioner's mindset that ultimately determines the growth and sustainability of their business. The conversation covers various aspects of developing a strong business mindset, overc

Episode 342 min

Identifying Your Unique Value In A Crowded Market

In this episode of the TCM Teach podcast, Matthew Sabi-Smith discusses the importance of identifying and communicating your unique value as an acupuncturist. He emphasizes that differentiation is crucial in a competitive market where patients often do not understand the differences between practitioners. By sharing personal stories, defining ideal patient avatars, and crafting specific messaging,

Episode 228 min

Building A Profitable TCM Business Model (Not Just A Clinic)

In this episode of the TCM Teach podcast, Matthew Sabey Smith discusses how acupuncturists and Chinese medicine herbalists can transition from merely running a clinic to building a profitable TCM business model. He emphasizes the importance of creating multiple income streams, leveraging expertise, and developing a value ladder to enhance patient engagement. The conversation also covers marketing

Episode 136 min

Why Most Acupuncture Businesses Struggle & How To Avoid It

In this episode of the TCM Teach Podcast, host Matthew Sabey Smith discusses the essential business strategies for acupuncturists and TCM practitioners. He emphasizes the importance of bridging the gap between clinical skills and entrepreneurial success, identifying common struggles faced by practitioners, and providing actionable insights to create a sustainable practice. The episode covers marke